Spencer West negotiates important endorsement deal for Pakistan football superstar

Spencer West has successfully finalised an important sports sponsorship deal for
captain of the Pakistan national football team, Easah Suliman.

Easah joined burgeoning sports outfitter Gym Armour at the end of 2024 on the back of a
relationship brokered by Spencer West Sports Partner, Mustafa Mehmood.

Gym Armour, which sponsors a range of Pakistan Super League and Pakistan National
Cricket Players, is making its move into football, with Suliman becoming a marquee signing
for the fledgling brand.

Commenting on the deal, Mustafa Mehmood said the relationship was a perfect match for
an up and coming brand and athlete from Pakistan.

“It’s a great opportunity for both Easah and Gym Armour. I have enjoyed a strong working
relationship with both parties and it’s fantastic to see it all come together.”

“Easah is pioneering football in Pakistan and Gym Armour is making waves as an elite sports
outfitter. There’s a strong base for them to work from and enjoy a great partnership for
years to come.”

Suliman is currently playing for Azerbaijan Premier League side Sumgayit.

“I’m very happy to have joined the Gym Armour family and I’m looking forward to a great
partnership with the team,” Easah said.

“A big thank you goes to Mustafa and Shahmeer at Spencer West for seeing this deal through.
They were extremely professional and diligent throughout and made me feel completely at
ease throughout the entire process.”

“From the simple to the complex, Mustafa and his team saw it through. It was also great to
have Shahmeer there in person in Lahore when I signed the deal, providing that end-to-end
service from introductions through to signing the deal.”