Case Study | Spencer West’s James Klein Advises on Slip’s £2.5M Seed Funding to Transform Retail Receipts

17 June 2024

Client: Slip

Industry: Retail Technology

Lead Spencer West Partner: James Klein, Venture Capital, Technology, and International M&A Partner

Slip, a female-led London-based startup, is on a mission to transform the traditional receipt into a powerful tool for retailers. Founded by Tash Grossman and CTO Eddy Herman, Slip aims to eliminate the environmental impact of paper receipts and provide retailers with valuable customer insights through digital receipts.

 

The Challenge:

To advance their vision and expand their market presence, Slip needed significant funding. The company sought to raise £2.5 million in seed funding to enhance their technology, grow their team, and onboard more retailers.

The Solution:

James Klein, Spencer West’s Venture Capital, Technology, and International M&A Partner, advised Slip throughout their fundraising process. Leveraging his extensive experience and industry connections, James provided strategic counsel. His expertise ensured a smooth and successful fundraising round.

Outcome:

Slip successfully raised £2.5 million in seed funding. The round was led by Adjuvo, with participation from Haatch Ventures, Unbundled VC, the Side by Side Partnership, and notable angel investors including Dan Elton, ASOS’ Executive Vice President of Customer & Marketing, and Julian Burnett, former CIO at Frasers and former CTO at John Lewis.

Impact:

The new investment will enable Slip to further enhance its digital receipt technology, allowing more retailers to leverage the insights provided by their innovative system. The company plans to expand its team and improve its product offerings, aiming to eliminate billions of paper receipts that end up in landfills each year.

Client Testimonial:

Tash Grossman, Founder & CEO of Slip, expressed her gratitude: “James Klein and the Spencer West team were instrumental in our successful fundraising round. Their strategic guidance and industry expertise were invaluable. This investment will enable us to transform receipts into data-rich tools for retailers, enhancing customer engagement and sustainability.”

Future Plans:

With the backing of the new investment, Slip is poised to revolutionise the retail experience. They plan to integrate their technology with more retail partners, providing seamless digital receipts that offer deep customer insights and drive engagement.

James Klein
Partner - Venture Capital, Technology and International M&A
James Klein is a Partner Solicitor at Spencer West. James specialises in Venture Capital, M&A, Private Equity, Restructurings/Reorganisations, Start-ups/Early stage scaleup growth